When creating a pay-per-click campaign with landing pages, following a few steps can ensure success.  The following is provided as a checklist, to ensure all is being covered for a successful campaign.

Determine what goal is to be accomplished (email subscription, give away, etc)

Determine what keywords would be the best to build around

Create landing page(s)

Create a Pay Per Click campaign

1. Pay Per Click Tutorial 
2. Pay Per Click Search Engines
3. Increasing Website Conversions with PPC
4. Landing the Desired Action  

Monitor campaign for trends, edit as needed: see Women Today Magazine PPC case study 

Pray for success!